Allied Media have been working very closely with one of its partners, Davis Tanner, on the highly successful launch of Aspers Gambling Club in Westfield at Stratford, London. Aspers have been granted the UK’s first ‘large’ license for this 65,000 sq ft venue, offering extensive gaming, two bars and an 80 seat casual dining suite for private hire, therefore, it was vital that the launch reached the right audience in vast numbers. The extremely high profile and strategic launch on 1^st December 2011 exceeded all expectations with record numbers of customers on the on the opening day, making it the most successful launch the group has ever experienced.