Working with one of our creative branding agencies, Crazy Horse, Allied Media were appointed to run both on and offline a media campaign for the Chartered Management Institute. The CMI is the only chartered professional body in the UK dedicated to promoting the highest standards in management and leadership excellence. Our directive was to promote the CMI’s management and leadership qualifications raising awareness and an ultimate increase to membership levels.  A multi layered on and offline media approach was utilised in both national and specialized press enabling the client to promote the brand and introductory courses within all levels of management.