Food

Allied has been involved in Jersey Royal advertising since 1995.
Jersey Royals are not only very special as a product (ask Jamie Olivier he knows), but one of the few remaining ‘brands' in the produce market.
Advertising budgets have been relatively low. Through a media strategy which has combined the impact of television together with press, used to convey product information appetite appeal and cost effectively build frequency throughout the season, the brand has enjoyed tremendous success. This has been not only been in terms of sales but also in consumer awareness of the brand and it’s truly unique qualities.